Give a certain supermarket a certain finger

(again and again and again and again…)

Consider this for a moment. The average family accumulates 60 plastic bags in only four trips to the grocery store. 500 billion to 1 trillion plastic bags are used every year, worldwide. A single plastic bag can take 20 – 1,000 years to degrade. 10% of the plastic produced every year worldwide winds up in the ocean, 70% of which finds its way to the ocean floor, where it will likely never degrade.


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Reusable Shopping Totes

The Original

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The Conservative Tote

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The ‘pussy bitches’

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The Hackin’ Moles Tote

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A bag-tax would greatly reduce use – Ireland placed a 33 cent tax, and cut consumption 94% within a year.



A percentage of each sale will be donated to Australian Marine Conservation Society to help fight the good fight.

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Reusable Shopping Totes

The Original

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Reusable Shopping Totes

The Conservative Tote

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Reusable Shopping Totes

The Hackin’ Moles Tote

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Reusable Shopping Totes

The ‘pussy bitches’

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I was absolutely stoked when I heard that the supermarkets were banning single use bags. But fuck me dead if they didn’t pussy out because of some pressure. What a cock up.

I can’t wait for my bags to come so I can really stick it to em.


First it was marriage equality, now it’s environmental issues. Why is Australia so fucking far behind the world when it comes to important issues???

Fuck Moles, fuck plastic bags.

Britt / Facebook

How do you feel about Moles’ backflip?

All messages will be affectionately read out loud and enjoyed with a beer.


39 thoughts on “Reusable Shopping Bags

  1. Candice says:

    Hi Moles. I just wanted to let you know that I only shop with you for the absolute necessities because there isn’t a woolies for ages but I’m heavily disgruntled with your really ridic business decisions regarding plastic bags. Thank you.

  2. Jenny Bedggood says:

    Not very happy Coles, what does this tell the young and older children,
    Not a very good example. SHAME shame shame

  3. Andrew says:

    Coles… yet another example of corporate imbeciles pandering to knuckle-draggers who find it impossible to even have an ounce of progressive thinking within them.
    Moles… my single finger salute to them!

  4. Jen says:

    You lost my respect years ago when my local Moles stopped stocking a variety of products and decided to cater only to the seemingly rich uni students nearby. This recent bullshit has put you one the blacklist. Fuck your excessive amount of packaged microwave meals. Fuck your plastic bags. Fuck you.

  5. Seul says:

    Disappointing and discussed by what they have been doing. They are doing exactly opposite of what we should do. They do not care about environment. They do not care about our children who will be living the world with dead anymals, toxic air pollution & water and contaminated veggies. We all know that we can prevent this or at least delay this by using less plastic. And what they do, encourage people to use more plastic bags and give away thousands and thousands of plastic lined toys and cases.
    Moles! Have a heart! Stop your reckless promotion.
    The Earth does not belong to us, we belong the the Earth.

  6. Vivienne Cowburn says:

    After playing hokey pokey with your stance on plastic bags, the immediate announcement of the ‘Little Shop’ kitsch was another slap in the face to consumers who have asked you to cut down on single-use plastic. Thanks a lot, Moles.

  7. Barbara Robinson says:

    I don’t see a problem recycle bags have been in for years and if you started then like most normal people then what is your issue. The grocery bags go in the back of the car and the little fold up one in your bag. If you forget then you buy one. You”ll only forget once or twice. Lets face it most people are lazy about getting organized and take the easy way out but are moralistic when they want to be.

  8. Wendy says:

    While I appreciate your sentiment re bags. .is a shame you have to resort to sexist language to get your message across.. “pussy bitches” “, “moles”‘ etc?? Seriously? Anyone would think men did most of the fucking shopping!
    In reply I think Coles are “cocks”, and should fill their plastic bags with testicles and shove em where the sun don’t shine.! .Please consider power and inclusiveness next time you do something like this.

  9. k says:

    is pussy bitches really necessary?? we get it, coles are a wasteful coporation, no need to stoop to the same level by using derogatory and sexist language.

  10. Lucinda Light says:

    Its time to be BOLD
    On plastic bags put a hold
    Lets bring back the SOUL
    And not be fuckin MOLES
    Our earth is crying out for new birth
    New ethics and standards we are worth
    It arnt just about human neccessity & ease
    Thats creating planetary disease
    Its about nurturing our rich ecology
    Loving the shit outta our ecology!
    Coles dont be MOLES
    You’re integrities got holes.
    Remember we are guardians of this place
    We want to honour it & not be a disgrace
    Lets ALL start stepping up now
    And bow to the WOW

  11. Craig Waters says:

    Hi MOLES, You are obviously not concerned with saving the environment, but only making money. So say goodbye to your profits. Dont worry we will save the word without you.

  12. Eleesa says:

    So bloody over seeing idiots clog my news feed with the bloody Moles mini crap, they arnt diamonds you stupid twats !
    Fuck right off Moles!

  13. Jason McLean says:

    Don’t use animals as an insult for a human, humans, or a corporation. ‘Moles’ as an insult is speciesist! But, yeah, pretty dissatisfied with the backflip by Coles.

  14. Penny says:

    When I first saw they started giving out free bags i was confused, but i thought it was only for a short time period. Now seeing that they aren’t stopping, i’m disappointed and disgusted, and i’m glad im not the only one. It just goes to show that you couldn’t care less about the environment, and why did you do it in the first place? Because Woolworths did it?! Lol greedy-ass copycat moles who do shit without integrity

  15. Marcella says:

    For a bag this expensive I’d very much like to know how much it actually going to conservation. If I can buy a decent reusable bag from kmart orcikes for $1-2 then 80% of your profits better being going to the right place. Unless you’re taking advantage of the situation and exploiting the people just like Coles do every day then you’re just as bad as them buddy. Make the percentage open so we can all see if you’re actually Makin a change or making a profit

    • Fucking Moles says:

      Hey Marcella,
      If those sacks of crap bags they sell at kmart for $2 is your idea of decent then you are going to be blown away by the sheer awesomeness and quality of our bags (Carrie tote from AS Colour if anyone is wondering). They are also hand printed locally in Oakleigh (shoutout to Con!) which all adds to the cost. My point is that after costs and shipping, we’re not making big money off this. That being said a large portion of our profits will be donated. We will be totally transparent once we know exactly how much we’ve spent.

  16. Ahmad Cushman says:

    How’s it going, fuckingmoles?

    Don’t you wish you could be Instagram popular?

    Well, today I’m going to teach you the best way to totally change the way you Instagram.

    Picture this: You arise early in the morning, even before your alarm goes off.

    Roll over, check your phone.

    Opening up Instagram.

    Whoaaa, you think, Over 561 likes on one picture.

    You hop out of the warmth of your bed, stalk to the kitchen. You want a drink, so you place the kettle on for some coffee, and check Instagram again.

    Presto! Another 49 likes.

    Ding—a message pops into your inbox from a follower. They’re asking you for advice on how you manage your food, and are congratulating you on your third month of hitting the gym.

    As you read it, you begin to smile. It’s a super attractive person, and they love your posts.

    As you begin to respond, your cell buzzes again.

    It’s another message coming in. You glance up at the clock–almost time for the gym. You’ll have to reply later.
    Listen, fuckingmoles, most people just aren’t in control of their life. Heck, they can’t even force themselves to munch a balanced breakfast, much less hit the gym.

    My job is to take people from Instagram nobody to Insta-celebrity. (It sounds ridiculous, but results don’t lie.)

    Imagine if you increased your popularity by 100%, or 1000%?

    It is not complicated to do, although almost no one does. Just hit up our website. There, you’ll learn how to garner Instagram likes and followers like mad…easily.

    Automagically see tons of likes on your images just minutes after posting.

    The “Top Post” section, all of a sudden, does not seem that far away.

    Sound too good for reality? Here’s what you’ve got to do to get a taste:
    1. Click
    2. Plug in your Instagram username.
    3. Your 3 most recent uploads will get 10 – 15 likes. Just like that.

    Being a regular staple on that page will accelerate your growth 10x, easy. But if you want the fame, you’ve got to reach for it. Are you ready?

    Happy image-uploading.

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  18. Shelli Martin says:

    Hey, fuckingmoles!

    Do you not wish you were Instagram cool?

    If you’re like me, you have scrolled through Instagram, thinking “how do these friggin people on Instagram get so rich and famous”?

    Picture this: You arise early Friday, even before your alarm goes off.

    You pull out your phone.

    Flipping to Instagram.

    You‘re surprised at what you see: Over 832 likes on one of your pictures! There, you can see a a huge amount of likes on your pictures–over 738 on a single photo alone.

    Heading to the kitchen, you put the kettle on for some coffee and check your Instagram while you wait.

    Presto! Another 87 likes.

    Here comes another one. This time it’s not a like but a message from one of your followers. They flatter you on your success and let you know they love scrolling through your content.

    A grin appears on your face as you see another message. This person emailed you to let you know she loves your posts.

    While you sip your tea, you start typing up your response. But then your phone buzzes.

    Oops, another ping. But no time to hit them back—you’ve got to hit the gym.
    Let’s stop the simulation there. People have a hard time acquiring what they want in life. People can hardly get themselves to eat a good breakfast.

    I’m here to show you how to take the reigns of your Instagram.

    Now, what if you increased your popularity by 100%, or 1000%?

    It is not complicated to do, although almost no one does. Just hit up our website. There, you will learn how to garner Instagram followers and likes like mad…without even trying.

    Our lovely, confidential service automatically sends likes to your images a few minutes after you have posted them.

    The “Top Post” section, all of a sudden, doesn’t seem that far away.

    Sound too good for reality? Just follow these steps to get a taste:
    1. Visit
    2. Put your Instagram username.
    3. The three pictures you posted last will get 10 – 15 likes. Just like that.

    Hitting the Top Post page will 10X your InstaGrowth. But you have got to do more than just want it–you have got to do something about it. Are you willing?

    Chow until next time

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